Yamaha has announced a strategic investment in Electric Motion SAS, a French company known for designing and manufacturing electric motorcycles for trial and off-road use. This collaboration aims to strengthen both companies’ positions in the growing electric motorcycle market.
Electric Motion SAS, established in 2009, has steadily expanded its presence across 40 countries, gaining recognition in competitive events such as the FIM E-Xplorer World Cup. The partnership is expected to leverage Yamaha’s industry expertise and Electric Motion’s specialization in electric off-road motorcycles to develop innovative technologies and enhance product offerings.
This move aligns with Yamaha’s broader sustainability goals. The company has committed to achieving carbon neutrality across its supply chains by 2050. Investing in Electric Motion reflects Yamaha’s ongoing efforts to focus on environmentally friendly and sustainable technologies while promoting electrification in the motorcycle industry.
